THE SOUND CITY
Demonstrate Lollapalooza delivers a more authentic music experience and deeper connection than Coachella.
THE CHALLENGE
THE INSIGHT:
People going to music festivals seek community and the opportunity to find people who share their same musical interests.
The Idea
Make Lollapaooza an experience that goes beyond just the festival. Turn Chicago into a grounds for people to connect with their niche and have specific spaces where they can interact with like-minded people.
MAP
BANNERS
STREET POSTERS
SOCIALS
When the gates close, the guitars get louder.
Across the Rock Borough, Lollapalooza takes over with late-night sets, dive bar stops, and after-hours shows built for those who aren’t ready to call it. Find your spot, find your people, and keep it going.
Find out more at lollapalooza.com/thecityofsound
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This isn’t just a festival—it’s a citywide experience.Step outside the gates and into a network of music-driven neighborhoods, each with its own scene, sound, and crowd. From after-hours events to unexpected pop-ups, the music carries through every part of the city.
Follow what you love. You’ll end up exactly where you’re meant to be.
Discover more at lollapalooza.com/thecityofsound
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WEBPAGE
AIRBNB COLLAB
Art Direction: ledkled
Copywriting:
Sydney Obi & Maria Fischer
Maria Fischer