ENCORE
Use Twix’s “Two is Better than One” motto to create an activation.
Encores end up being peoples favorite part of the concert because they get to listen to their artists’ favorite song.
THE CHALLENGE
THE INSIGHT:
THE IDEA
A concert series sponsored by Twix where the audience becomes part of the experience, voting on which song they want to hear twice.
IN-CONCERT POSTERS
Special edition packaging with QR code that brings buyers to individualized voting form depending on the band performing
SOCIALS
OOH
