ENCORE
THE CHALLENGE
Use Twix’s “Two is Better than One” motto to create an activation.
Encores end up being peoples favorite part of the concert because they get to listen to their artists’ favorite song.
THE INSIGHT:
A concert series sponsored by Twix where the audience becomes part of the experience, voting on which song they want to hear twice.
THE IDEA
WEBPAGE
SOCIALS
INTERFACE AND PACKAGING
IN-CONCERT POSTERS
OOH
Art Direction:
Copywriting:
Maria Fischer
Molly Kiley & Maria Fischer