MADE BY HUMANS
Stress the importance of creativity by humans in a world where AI has become the “it” story.
THE CHALLENGE
THE INSIGHT
Film drives connection and understanding because it is based on personal experiences. Without humans there is nothing behind it.
A SAG-AFTRA brand voice video emphasizing why humans choose to create films.
THE IDEA
Copywriting: Maria Fischer
DP: Maria Fischer
Editor: Sana Yamasaki
VO: Gerianne Hannibal