dreams for all
Make people who think combo hygiene products are a bad look want to use Dr.Bronner’s 18-in-1
THE INSIGHT
THE CHALLENGE
Sometimes people care more about labels than the actual product
A sticker label pack that comes free with the purchase of Dr. Bronner’s 18-in-1 Magic Soap.
Because apparently, we really do judge a book by its cover.
SOCIAL
ACTIVATION
Trade-in Program
For a limited amount of time people can bring in empty single use products. We will properly recycle the container and give you a bottle of Dr. Bronner’s 18-in-1 Magic Soap and a label for whatever product they need to replace.
OOH
THE IDEA